by Thomas Smith, Editorial Content Director, Disney Parks
Oh boy! It’s time to celebrate the True Original himself, Mickey Mouse! As part of the festivities to commemorate 90 years of Mickey, we’re inviting you to #ShareYourEars for the third year of this fantastically fun campaign benefiting Make-A-Wish!
From now until November 17, 2018, take a photo showing off your “Mickey Mouse ears” – or any creative “ears” – and upload it to Facebook, Instagram or Twitter. For every public post with the hashtag #ShareYourEars, Disney will donate US $5 to Make-A-Wish, up to US $2 million to grant even more wishes.
Robin Roberts kicked off this year’s campaign during the “Mickey’s 90th Spectacular” last night on ABC, where the stars turned out to celebrate Mickey with song and dance, and even took their own #ShareYourEars photos!
Disney fans already know how special a wish can be, and now you can help wish kids make magical memories. Get creative! Show us your unique “ear” style. And go global! This year, we’re excited to bring you #ShareYourEars opportunities around the world.
Throughout the campaign, guests at Disneyland Resort, Walt Disney World Resort and Disneyland Paris can strike a pose in front of uniquely themed “ear walls” created exclusively for #ShareYourEars by Walt Disney Imagineering.
At Hong Kong Disneyland Resort find photo frames along Main Street USA!
You can also stop by your local Disney store* through November 17 to decorate your own pair of paper Mickey Mouse ears. Show them off in the #ShareYourEars frame and post your pictures! Find your local Disney store here.
“It is a tremendous honor to support children whose wish is to come to Disney. Wish granting exemplifies the magic our 160,000 cast members and Imagineers create for guests all over the world every day,” said Bob Chapek, Chairman, Disney Parks, Experiences and Consumer Products. “With this third #Share Your Ears campaign, we’ll get to make a difference in the lives of even more children and families.”
Since 1980, Disney has helped Make-A-Wish grant more than 130,000 wishes. This extraordinary relationship has helped wish kids around the world replace fear with confidence, sadness with joy, and anxiety with hope. Currently, more than 10,000 Disney wishes are granted every year and we are so excited to help this number continue to grow!
So grab your favorite ears or surprise us with a new creation, and #ShareYourEars to celebrate Mickey’s birthday. We can’t wait to see what ears you’ll share to make wishes come true!
#ShareYourEars is part of the Disney Team of Heroes philanthropic initiative, which launched in March 2018 with a $100 million commitment to transform the children’s hospital experience and provide comfort and inspiration for kids and families.
Learn more at ShareYourEars.org.
*Disney stores in U.S. and Canada only; excluding outlets.